What is Twitter Influence?

twInfluence is a simple tool using the Twitter API to to measure the combined influence of twitterers and their followers, with a few social network statistics thrown in as bonus. We know that “A-List” Twitterers like Scoble, LeoLaporte, and BarackObama have a lot of influence on Twitter, because they have tens of thousands of followers. However, social network analysis teaches us that there is a “horizon of communication” that extends beyond your own direct contacts, and this is demonstrated... [Read the full story]

Are Relationships For $ale?

Prior to the Industrial Revolution the task of selling was relatively simple. All firms had to do was meet the growing demand of consumers buying new things. It was very common for one person to perform all tasks of the business. The proprietor was focused on producing and meeting orders; selling, marketing, and accounting were regarded as secondary because the market demand was abundant. The Industrial Revolution brought about organizational changes to businesses. Industries were now producing mass quantities of millions... [Read the full story]

Merry Christmas

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Have You Been Enlightened?

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2009: Will Social Economics Shift?

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Factors Of Production For An Innovation Economy

Many years ago, economists from the industrial revolution identified three variables (productive inputs) for building industries; Land, Labor, and Capital. The rate of output was related to how these inputs were combined. If any of these factors of production were missing, the other two had little or no utility for production. The concept of Land, Labor, and Capital is still the foundation of much of today’s economic thought. We know that in the knowledge economy, the location of knowledge work is highly mobile –... [Read the full story]

Multiple Shifts = Massive Change?

As we end 2008 I was reflecting on all the changes fueled by the social web within the last year. Disruptive changes which are changing entire industries, our government, our culture and our individual lives on a daily basis. Let’s consider just a few: Media: Old media institutions like The Chicago Tribune and The New York Times to name are going into bankruptcy largely due to the impact of the social web. Television broadcast viewership is down as more and more people get the news from the web or from their connections. Businesses:... [Read the full story]

Disruptive Convergence?

The objective of this article is to discuss the Great Convergence of computer enabled society. Social media must not be allowed to converge to a single apex – rather, it must converge to 3 distinct and tangible dimensions. The factors of production for the industrial economy are land, labor, and capital. If you lose one, you can’t use the other two to build an SUV, for example. The factors of production for an innovation economy are social capital, creative capital, and intellectual capital. All production in the new... [Read the full story]

Can You Justify Social Media?

The quest for justification of time and money spent on social media continues. Those close to the medium continue to present rationale arguments aimed at educating upper management and others who seem clueless to the medium and its benefits. We‘ve written several earlier post relative to this subject matter. The first “Is Social Media ROI Important” and another titled What Do CEO’s Think of Social Media? Earlier today we posted “Does Best Buy Get It?”. Today I saw a post which further adds viable points to present... [Read the full story]

What Creates the Bond, People or Business?

IBM, Toyota, even Wells-Fargo Bank, have invested serious money in social technologies and are using blogs to engage customers, people; and many corporations are building their own social networks to serve employees and to create commerce amongst customers. One of the key challenges for businesses is how they integrate these new technologies within their enterprises and figure out which best suit their needs and the needs of their customers. Another challenge is how to facilitate ecommerce into these social exchanges thus... [Read the full story]

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