How Brite is Future Business?

There is an old saying, “if you stay in this world you will never learn another one.” Learning the dynamics, the art and the science of the new world created by the social web is one of the foremost challenges for businesses. Current business theories are correct in their own world, but the problem is that the theory may not make contact with the new world. For businesses to succeed in the new world a transformation in leadership thinking will be required. Back to the Future Imagine if business leaders were able to go... [Read the full story]

Selling or Sharing?

I was recently engaged with a company which was getting ready to launch a branded social network. They were all excited about bringing in the top names in their industry to join their network and selling their goods. They were getting ready to tell the top named people to join the network and just cut and paste “stuff” from these peoples own web sites and post the information onto their newly formed network. I went and looked at a few of the web sites for the proposed top names then I told the parties STOP... [Read the full story]

About You or Them?

In our efforts to try to even attempt to stay on top of the dynamics of the social networking space we consume volumes of material daily. What has become apparent in reading research, announcements and participating in numerous networks, forums and blogs is that for the most part the perspectives are wrong. Many are writing about new networks, new functions and the pundits’ are screaming about the growth of social networking on line and in the mobile space. Additionally the marketers are all trying to figure out how... [Read the full story]

Co-Operation or Competition?

We’ve been reading the press announcement from several social networking platforms with intrigue as well as disgust. Intrigue because of new developments. Disgust because as each platform releases new developments it creates more work and takes more time for me to participate in a disconnected networking market. I recently read Nic Brisbourne of Esprit Capital Partners article which states “At the risk of contributing to the general hysteria around Facebook at the moment I’ve been thinking that Facebook could... [Read the full story]

Will Your Community Survive?

I participate in dozens of “social communities” and enjoy reading others post and getting feedback on my own post. As these “communities grow” sometimes it seems like “the good old boy politics” begins to creep into the fiber of a community only to turn the community into an anti-social place where the politics become more important than the open conversations. It is this very behavior which bloggers have criticized the big brands for yet some community moderators think they are big and begin to create community... [Read the full story]

Does Experience Help?

NO! Not if we’re doing the wrong things. Old ways of doing things sometimes get in the way of innovation, creativity and breakthrough advances. Ever heard: “We don’t do things that way here“. We’re sure that you heard it numerous times in your professional career and walked away wonder “Boy, are they narrow minded but Oh well, don’t rock the boat”. Today we see traditional mindsets trying to use the web with traditional ways of thinking. While the majority of the major... [Read the full story]

Will Business Week Win The Race?

In yesterday’s Business Week online and article titled Reader Engagement: The Next Level by John A. Byrne states:“The New York Times just revealed a secret project we’ve been working on for nearly two years: The Business Exchange. The new product, to officially debut on Sept. 3rd, brings our reader engagement initiative to a new level. It allows users to create their own business topics on our site. Our search engines will then crawl the web to capture every story and every blog post written on the topic. Readers... [Read the full story]

Failing Successfully: Part 3

While technology plays a role within any social media initiative it is the least important role. The most important Socialution is “how” any initiative will be perceived as either taking away or adding value to people. For instance: Does the initiative help people resolve problems or does it just mask problems? Is the initiative tied directly to improving peoples experience with your business operations? Have all the stakeholders (employees, customers, markets etc.) been made aware of and understand the purpose... [Read the full story]

Does Advertising and “Socializing” Mix?

The predominant revenue model for all this social stuff is advertising. eMarketer released a report saying: This year marketers will spend $40 million in the US to advertise to a business audience on online social networks, and that is just the beginning. As the number of business users of social networks increases, advertising expenditures will rise accordingly, reaching an estimated $210 million in 2012. The B2B Marketing on Social Networks report analyzes the growth of business-oriented networks. Given the popularity... [Read the full story]

Business Week Reaches Out to Bloggers

In Kevin Kelly’s book“The New Rules for the New Economy” he states “The big will become small and the small will become big” The shift in power to individuals is the tipping point of enablement for the creation of new market dynamics fueled by “social media”. The big media has added “social elements” to their online and print publications. However, the “big” have not provided the means for social media produced by the “small” to be integrated into the “big” media distribution networks. Imagine... [Read the full story]

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